Best Side Hustles for Digital Marketing Agency
If you own or manage a digital marketing agency in Canada, diversifying your income streams with side hustles can significantly boost your revenue.
Here are some of the best side hustles tailored for digital marketing professionals, complete with descriptions, income potential, tools and resources, and steps to get started.
Social Media Management
Help small businesses manage their social media presence by creating content, scheduling posts, and engaging with their audience.
Income Potential:
$1,000 – $5,000/month per client, depending on the scope of services.
Tools and Resources:
- Hootsuite for scheduling and analytics.
- Canva for designing posts.
- Buffer for social media management.
How to Get Started:
- Identify local businesses that lack a strong social media presence.
- Create a portfolio using Canva.
- Pitch your services to potential clients through platforms like Upwork and LinkedIn.
Search Engine Optimization (SEO) Consulting
Offer SEO audits, keyword research, and optimization strategies to help businesses rank higher in search engines.
Income Potential:
$1,500 – $10,000/month depending on the size of the client’s website and services offered.
Tools and Resources:
- SEMRush for analytics and keyword research.
- Ahrefs for backlink analysis.
- Google Analytics for tracking performance.
How to Get Started:
- Take an SEO certification course on Coursera or Udemy.
- Build case studies showcasing your expertise.
- Promote your services through Fiverr and LinkedIn.
Content Creation and Blogging
Create high-quality content or manage blogs for businesses to improve their online visibility.
Income Potential:
$1,000 – $7,000/month based on the number and quality of articles.
Tools and Resources:
How to Get Started:
- Select a niche and set up a blog using WordPress.
- Write sample posts to showcase your writing skills.
- Offer your services on platforms like ProBlogger and Contently.
Pay-Per-Click (PPC) Campaign Management
Manage PPC campaigns for businesses to drive traffic and increase sales.
Income Potential:
$2,000 – $15,000/month depending on ad spend and results.
Tools and Resources:
- Google Ads for creating campaigns.
- SpyFu for competitor research.
- AdEspresso for Facebook ad optimization.
How to Get Started:
- Complete a Google Ads certification on Skillshop.
- Offer free initial consultations to build trust.
- Advertise your services on Freelancer and PeoplePerHour.
Email Marketing Campaigns
Create and manage email campaigns to help businesses engage with their audience and increase conversions.
Income Potential:
$1,500 – $8,000/month depending on the size of the email list and complexity of campaigns.
Tools and Resources:
- Mailchimp for campaign management.
- ConvertKit for automation.
- HubSpot for advanced features.
How to Get Started:
- Learn email marketing strategies through HubSpot Academy.
- Create sample email templates to showcase your skills.
- Reach out to potential clients through Indeed or cold email.
Affiliate Marketing
Promote products or services and earn a commission for each sale generated through your affiliate link.
Income Potential:
$500 – $20,000/month depending on the niche and traffic.
Tools and Resources:
- Amazon Associates for a wide range of products.
- ShareASale for affiliate programs.
- ClickBank for digital products.
How to Get Started:
- Choose a niche and sign up for affiliate programs.
- Create a website or YouTube channel to promote products.
- Drive traffic through SEO and social media.
Expanding into these side hustles not only enhances your income potential but also broadens your expertise in the digital marketing space. Start today and explore these lucrative opportunities!