Best Side Hustles for Instagram Marketing

With millions of users worldwide, it's an ideal platform to capitalize on for side hustles. Whether you're looking to build your career or want a flexible income stream, there are numerous ways to make money by leveraging Instagram. Below are some of the best side hustles for Instagram marketing in Canada.

Instagram Influencer Marketing

Becoming an Instagram influencer involves building a loyal following and partnering with brands to promote products or services. If you have a specific niche such as beauty, fitness, or travel, brands often seek influencers who align with their values and target market.

Income Potential:

The income potential for influencers can vary greatly depending on your niche, engagement rate, and the size of your following. Smaller influencers can earn around $50 to $200 per post, while those with larger followings can earn upwards of $1,000 per post.

Tools and Resources:

• Influence.co – A platform to connect influencers with brands
• Instagram Insights – Free tool for analyzing your audience and engagement on Instagram
• Canva – For creating eye-catching content

How to Get Started:

1. Choose a niche and consistently post high-quality content.
2. Engage with your audience to grow your following.
3. Sign up with influencer marketing platforms like Influence.co to connect with brands.

Instagram Marketing Consultant

Instagram marketing consultants help businesses optimize their Instagram profiles and develop marketing strategies to increase engagement and sales. Consultants typically work with small businesses, brands, and individuals to craft content that resonates with their target audience.

Income Potential:

Consultants charge hourly rates ranging from $50 to $200, depending on their experience. Many consultants also offer package deals that can bring in $1,000 to $5,000 per month for ongoing services.

Tools and Resources:

• Later – A scheduling tool for Instagram posts
• Hootsuite – Manage your client’s Instagram accounts and track performance
• Sprout Social – Analytics tool for Instagram

How to Get Started:

1. Gain a deep understanding of Instagram’s algorithm, content strategies, and marketing principles.
2. Offer a free audit to potential clients to showcase your expertise.
3. Promote your services on your own Instagram profile and on platforms like LinkedIn.

Instagram Content Creation

Creating content for brands and individuals on Instagram can include photos, videos, and Instagram Stories. If you are skilled in photography or videography, this could be a great side hustle. Businesses are always looking for professional-looking content to attract and engage their target audience.

Income Potential:

Content creators charge anywhere from $100 to $1,500 for a set of high-quality images or videos. The more niche and specialized the content, the higher the rate.

Tools and Resources:

• Adobe Lightroom – For editing photos
• InShot – A mobile app for video editing
• Royalty-Free Music – For adding music to your videos, try platforms like Epidemic Sound

How to Get Started:

1. Build a portfolio showcasing your best work.
2. Reach out to small businesses or brands and offer to create content.
3. Use Instagram to promote your services and attract potential clients.

Instagram Account Manager

An Instagram account manager helps businesses maintain and grow their Instagram presence. Responsibilities include scheduling posts, responding to comments and messages, and creating content strategies. It’s a perfect side hustle for someone who enjoys social media but doesn’t want to become an influencer.

Income Potential:

Account managers can earn from $300 to $2,000 per month per account, depending on the scope of work and client size.

Tools and Resources:

• Buffer – A social media management tool
• SocialBee – Automate posting on Instagram
• Trello – For project and task management

How to Get Started:

1. Build your own Instagram profile as an example of your work.
2. Reach out to businesses or use freelancing platforms like Upwork or Fiverr to find clients.
3. Use tools like Buffer and SocialBee to streamline your work.

Instagram Ads Management

Managing Instagram ads for businesses involves running targeted advertising campaigns to increase engagement and drive traffic or sales. If you’re good at digital marketing and know how to optimize Instagram ads, this could be a profitable side hustle.

Income Potential:

Instagram ads managers typically charge $300 to $1,500 per month per client, depending on the ad spend and the complexity of the campaigns.

Tools and Resources:

• Facebook Ads Manager – The tool for running Instagram ads
• AdEspresso – A tool for A/B testing Instagram ads
• Google Analytics – Track the success of Instagram campaigns on your website

How to Get Started:

1. Familiarize yourself with Instagram ads through online courses (e.g., Google’s Digital Garage).
2. Offer free consultations or audits to potential clients to get your foot in the door.
3. Run your own ads to build case studies that you can use to pitch to businesses.

Final Thoughts

Instagram marketing is a vast field with plenty of opportunities for those looking to earn extra income in Canada. Whether you want to be an influencer, a content creator, or a consultant, there are multiple avenues you can explore. Make sure to leverage the right tools and resources to streamline your work and provide valuable services to your clients.

Ready to get started? Choose one of these side hustles and use the provided tools to set up your Instagram marketing business today!