The Wholesale Formula Review (2025)
In the competitive world of Amazon FBA (Fulfillment by Amazon), finding a sustainable, scalable business model is the holy grail. For years, the gold standard for learning the wholesale approach has been The Wholesale Formula (TWF), created by million-dollar Amazon sellers Dan Meadors and Dylan Frost.
Their flagship course teaches a unique strategy called "Reverse Sourcing Wholesale." But with a premium price tag and the constantly changing Amazon landscape, is The Wholesale Formula still the right investment for aspiring entrepreneurs in 2025?
We dive deep into the curriculum, the unique Reverse Sourcing method, pricing, and the proven track record to give you our definitive TWF review.
💡 What is The Wholesale Formula?
The Wholesale Formula (TWF) is an intensive, step-by-step online training program focused entirely on building a successful, largely hands-off Amazon wholesale business.
Unlike Retail Arbitrage (buying from retail stores) or Private Label (creating your own brand), the wholesale model involves buying established, branded products in bulk directly from the brand owner or manufacturer to resell on Amazon's existing product listings.
The Core Strategy: Reverse Sourcing Wholesale
TWF flips the traditional sourcing method on its head. Instead of contacting manufacturers first and hoping their products sell, the Reverse Sourcing Wholesale model follows three key steps:
Scouting (Find Winners): Identifying high-demand, profitable products already selling well on Amazon. This eliminates the risk of trying to launch an unknown product.
Sourcing (Get Accounts): Contacting the brand owner or manufacturer directly (bypassing traditional distributors) to open a wholesale account and negotiate the best prices.
Scaling (Systemize): Using Virtual Assistants (VAs) and powerful systems to automate product research, inventory management, and ordering, allowing the business to grow without consuming all your time.
This focus on existing demand and securing favorable direct-supplier relationships is what gives TWF students a competitive edge.
📚 TWF Curriculum & What’s Included
The course is delivered through multiple comprehensive video modules, totaling over 90 lessons and 20 hours of training. It is typically opened for enrollment only once or twice a year to ensure focused student support.
Module | Focus Area | Key Takeaway |
Module 1: Getting Started | The fundamentals of Amazon FBA and the Wholesale model. | Setting up your Amazon Seller Account correctly and understanding the profit matrix. |
Module 2: Product Analysis | Mastering the metrics that identify a winner. | Deep dive into the Buy Box, Sales Rank, competition analysis, and profit calculation. |
Module 3: Scouting | The exact, proven process for finding profitable products. | Step-by-step training on how to efficiently use software to locate profitable brands and products. |
Module 4: Sourcing | Securing the deal. | Proprietary email templates and proven negotiation scripts for contacting brand owners and opening wholesale accounts. |
Module 5: Scaling | Automation and growth. | The famous VA Launchpad course on hiring, training, and managing virtual assistants to automate 80% of the daily tasks. |
The Valuable Bonuses
In addition to the core training, students receive:
TWF Alumni Facebook Group: A massive, active community for support, networking, and group buys.
Lifetime Updates: Access to all future course updates as Amazon policies change.
Resource Vault: Templates, calculators, and checklists to streamline business operations.
60 Days of Coaching Support: Dedicated help to get your business off the ground.
💰 The Investment: Pricing and Cost
The Wholesale Formula is positioned as a premium Amazon course, reflecting the depth of the curriculum and the high level of support.
Current Price (Approx.): Typically ranges from $2,497 (one-time payment) to $2,997 (payment plan).
Additional Startup Capital: Students are advised to have an extra $500 - $2,000 available for the first inventory order after securing a wholesale account.
While the price is significant, TWF offers a 30-Day Money-Back Guarantee (usually conditional on doing the required work), which mitigates the financial risk. Furthermore, many students cite recouping their course cost within the first few months of selling.
✅ Pros and Cons of The Wholesale Formula
PROS | CONS |
Proven, Scalable Model: Wholesale is less risky than Private Label and more scalable than Retail Arbitrage. | High Upfront Cost: The course price is a significant barrier to entry for many beginners. |
Reverse Sourcing Advantage: Reduces risk by focusing only on products with existing, proven demand. | Requires Inventory Investment: You need additional capital for your first wholesale orders ($500+). |
Unrivaled Support: Access to a massive, active alumni community and dedicated coaching support. | Only Available Annually: Limited enrollment periods mean you may have to wait a long time to join. |
Automation Focus: The integrated VA Launchpad training is crucial for building a hands-off, passive income stream. | Time Commitment: Success requires commitment and time to execute the scouting and sourcing steps effectively. |
⭐ TWF Review Verdict: Is It Worth the Price in 2025?
Yes, The Wholesale Formula remains one of the best, most comprehensive, and most highly recommended courses for anyone serious about building a sustainable Amazon FBA wholesale business.
The success of a business model hinges on its stability and scalability, and the Reverse Sourcing Wholesale method taught by Dan Meadors and Dylan Frost addresses the core flaws of other models. You are taught how to work with established brands, secure repeatable inventory, and build systems that allow the business to run itself.
If you have the drive, the initial capital for inventory, and are ready to make a serious investment in a proven system that has generated over $1 Billion in student sales, TWF is an invaluable roadmap.
Final Recommendation: If you are determined to build a lasting, profitable wholesale business on Amazon, The Wholesale Formula provides the battle-tested strategy and expert mentorship to get you there.
Want to learn the Reverse Sourcing Wholesale strategy?
Check the official website to see if enrollment for The Wholesale Formula is currently open: thewholesaleformula.com
